I love red wine. Give me a glass of my favourite BC Pinot Noir, a meaty Australian Shiraz or a California merlot and I’m happy. I change it up regularly, I try the bottles with the fancy labels, ones that are $2 off and sometimes I’ve been known to buy wine because I think the empty bottle will look great as a candle holder. In short - I change it up, shop around and am always trying new things.
This is NOT what you’re supposed to do with your brand. With your brand it’s about investing in a look and feel that is going to work well over time. It’s not about trying new things all the time and chasing the latest craze. If you’re building a brand consider the following:
- it’s going to take more time and money than you think… but it’s an investment so that’s ok
- it needs to speak to you… you must love it and be willing to stick by it
- shop around concepts… get lots of options and see what speaks to the people that matter to your business. Ask your customers and suppliers.
It’s important to be critical about your brand… but once a decision is made invest in giving it time. Don’t go changing it until you’ve monitored it, tested it and know how it’s been received in the market.
About the author
Jessica Delaney - is a seasoned communications professional based out of Vancouver and Pemberton, British Columbia.