Archives for April, 2011.

I love nice paper, fancy notebooks and lovely, thick greeting cards. When you think about all the informal communications we have now a days, it’s incredible how a simple thank you card can do so much. A thank you card … to a staff person can boost moral to a customer can build recognition to…

…a big deal. Sometimes people can get overly freaked out about potential bad press. If the media are looking into a story and it’s really not a big deal, don’t over react. Stay cool. Part of protecting your brand means being reasonable, responsible and cool headed. Can everyone stop freaking out? There will be times…

Whether you’re a restaurant, a travel destination, a shoe store or even a consultant – it’s critical that you have a niche and are well known for it. It’s not about being all things to all people; rather it’s about being a specialist. Be known for having the most extensive BC wine list, being a…

Lately, I’ve been working on refreshing and building on a successful brand. The graphic designer asked: what are the brand attributes we want our brand to convey? The CEO asked: what’s our promise to our customers or stakeholders? They are really asking the same question. A great brand should communicate more than a commercial value; it should…

I was recently discussing with a friend how public emotion can frame and re-frame an issue. After discussing the highs and lows of public engagement we both came to a surprising conclusion. Public engagement and passion on an issue doesn’t mean it’s ok to opt out of manners and a respectful dialogue. Another colleague spoke…