The federal election. It’s somewhat painful to watch and hear. Promises on the one-hand, fear tactics on the other. The Liberals have decided that their message is the Conservatives have no ethics. The Conservatives have decided that a coalition government is a fate worse than death. And the NDP, shucks, they just want to fund…
The Dreaded Topic …
By Jessica Delaney | Published March 30th, 2011Community Celebrations
By Jessica Delaney | Published March 29th, 2011The City of Vancouver will soon be celebrating its 125th birthday. Next year West Van will celebrate its 100th birthday. Also in 2012, Canada will celebrate its 145th birthday. The point: countries and communities celebrate milestone birthdays. I asked myself why. Civic pride? Tourism? Business development? An elaborate party? Yes, yes and yes … and then there’s one…
The Power of Other People
By Jessica Delaney | Published March 18th, 2011You can issue a news release. You can call up reporters, pitch them and hope they think your story is actually news… or you can share your story with other people and have them tell your story. Traditional media relations is still a powerful tool, but so is social media and partner engagement when it…
Be Cool and Don’t Make Landfill
By Jessica Delaney | Published March 17th, 2011If you are going to produce give-aways and swag, make it cool. Don’t give away crappy t-shirts no one will ever use. Take every opportunity to built your brand and be environmentally and socially responsible. That means thinking about your audience and how you want them to use your give-away. 1) How do you want…
Ten Questions to Ask Yourself
By Jessica Delaney | Published March 9th, 2011If you’ re a communications/marketing/PR person here are a few questions for you to ponder. I ask myself these questions multiple times a day — usually in my inside voice! 1. Why are we doing X? 2. What happens if we don’t do X? 3. What does success look like if we do X? 4. Are we…
LinkedIn – A Tool for Building Your Personal Brand
By Jessica Delaney | Published March 2nd, 2011“You gotta be here” is a widly successful tourism campaign promoting British Columbia, but it could be applied to LinkedIn. LinkedIn has found a way to connect professionals that’s less personal than Facebook, but more engaging than Twitter. If you want to build your personal brand and engage with leaders in the field it’s a must. It…
Building Fans 1 @ a time
By Jessica Delaney | Published March 1st, 2011Social media, online reviews, word of mouth and media coverage – these are all tools to tell your story and ultimately market your product. But these tools aren’t there just for you. They are two way streets. You want to engage in social media, read the reviews, but also post updates, sales and links to promotions….