What is a culture of communications? It’s a place where information is shared, not tightly guarded, and people at all levels of the organization feel connected to the broader vision and mission of the organization. That’s the what. The next question is: how do you create a strong culture of communications? Top 3 Ways to Create…
Creating a Culture of Communications
By Jessica Delaney | Published February 28th, 2011A Walk in the Village
By Jessica Delaney | Published February 23rd, 2011Last night I took a walk through The Village at False Creek, the newly re-branded, re-launched Vancouver Athletes Village development. The look is new, the pricing is anywhere from 30-50% off original prices and so far buyers are loving it – 128 units have already been sold this week. Branding, and in this case re-branding,…
Your Brand is Not a Bottle of Wine
By Jessica Delaney | Published February 21st, 2011I love red wine. Give me a glass of my favourite BC Pinot Noir, a meaty Australian Shiraz or a California merlot and I’m happy. I change it up regularly, I try the bottles with the fancy labels, ones that are $2 off and sometimes I’ve been known to buy wine because I think the empty…
Leading By Example
By Jessica Delaney | Published February 18th, 2011There are tons of public relations and communications people who are absolutely terrible at doing their own PR. And while some might question the need, it’s absolutely critical. Budgets are tight. Managment, Council, the Board of Directors – they all want accountability. They want to know – is investing in communications worth it? Here are…
Inside / Outside
By Jessica Delaney | Published February 14th, 2011For organizations big and small, internal communications can be one of those things that falls between the cracks. It’s good to do, but can fail to rise to the top of the “to do” list when external communications demands are high. Internal communications is worth doing for staff, to support human resources and to engage…
Outrage – The Killer of Reason
By Jessica Delaney | Published February 9th, 2011Whether it was the HST coming to British Columbia last summer or more recently the story about a Whistler company euthanizing dogs one thing is clear – outrage kills the public’s ability to reason. I have my own thoughts on both the HST and the allegations around the Whistler dog story, but the one thing…
The effective communications…
By Jessica Delaney | Published February 7th, 2011… use the simplest of words. Sorry. Please. Thank you. The public is used to spin and they don’t like it. They don’t like feeling like they’re being ‘messaged’. That’s why these simple words can be effective messages – they resonate and don’t smack of PR spin. If there’s a company mis-step apologize. “We’re sorry. It…
My Kitchen, Your Website
By Jessica Delaney | Published February 3rd, 2011I was recently up at my cabin in Pemberton. The kitchen is nothing fancy, but highly functional. I don’t worry about making a mess, I love to cook in it and it ‘feels’ right. By comparison my condo in the city has a very modern kitchen that drives me mental. There’s no storage, I am…