Happy Friday folks. Fridays are great days to do certain types of communications work and great days to avoid other kinds of communications work. Fridays – DOs for Communications – upload new images and video b-roll to your online website (likely less traffic on the server) – touch base with staff on potential issues for the following week (Monday is…
Friday Communications DOs and DON’Ts
By Jessica Delaney | Published October 29th, 2010Internal Communications – Not Sexy, but Fundamental
By Jessica Delaney | Published October 28th, 2010It’s true – most communicators would rather communicate with the outside world – media, partners, customers and clients, but the reality is that internal communication is critical. If you and your team aren’t on the same page internal misunderstandings will occur and team morale suffers. What does effective internal communications look like? – staff understand the organization’s priorities and…
PR Can’t Help … Right Now
By Jessica Delaney | Published October 27th, 2010Syncrude’s tailing ponds have killed more birds. Posted on the Globe and Mail website, the article already has nearly 400 comments. It’s not pretty. Can public relations help? Not right now. Syncrude blames freezing rain, but guess what – no one cares. Right now, the public, regulators and savvy investors care about one thing: not…
Do You Have the System?
By Jessica Delaney | Published October 26th, 2010It’s not just about layers to keep you warm on the mountain, but the right layers. Icebreaker – a New Zealand brand of merino wool gear, keeps you warm and cozy, not stinky and overheated. But it’s more than that. If you visit their website you’ll quickly see they have invested in their brand and ‘the system’….
Old Fashion Customer Service
By Jessica Delaney | Published October 25th, 2010I recently joined a new gym. Every time I go, they scan my card, say “welcome Jessica” and tell me to “have a great workout.” I had an opposite experience when the corporate vehicle of a local Whistler business honked at me and gave me the finger. Clearly, they didn’t see the pedestrian, but really – it was a bit over…
Best Face Forward
By Jessica Delaney | Published October 22nd, 2010Since launching this blog I’ve gotten lots of emails and comments – lots of them have been about my picture. It was professionally done by Anastasia Chomlack. She’s great. Fun, friendly and takes a nice shot. If your business is service, you need a picture you’re happy with and best represents you. If your business is a product,…
In the Name of Simplicity
By Jessica Delaney | Published October 21st, 2010It’s true – PR often gets a bad rep for using jargon and words that only mean something to PR folks. What if we committed to avoiding jargon and put our effort into speaking simply? What if instead of talking about strategic stakeholder engagement plans, we talked about active listening? What if instead of developing plans…
Municipal Hall and the Local Press
By Jessica Delaney | Published October 20th, 2010Yes – it’s true. The Whistler Question is not The Washington Post, but that doesn’t mean The Washington Post doesn’t read the Whistler Question and, more importantly, more locals read the Whistler Question than The Washington Post. What’s more, local news newspapers are seen as “the local experts” and if they hit the jackpot with…